Responsibilities: Plan and deliver marketing campaigns to support enquiries, occupancy, and brand awareness; Monitor campaign performance and produce clear, informative reports; Analyse marketing sources (website, social media, referrals, campaigns) to understand what’s working and where to improve; Plan, shoot, and edit video content for marketing, social media, events, & internal use; Manage all stages of video production, including pre-production planning, filming, and post-production editing; Use creative storytelling to showcase residents, staff, events, and daily life (with appropriate consent); Maintain and manage video equipment and digital content archives; Manage Aura Care Living’s social media channels; Plan and schedule content using a content calendar; Create engaging posts that keep Aura Care Living front of mind with audiences; Track engagement and suggest ideas to continuously improve content; Keep the website fresh and up to date with news, events, and key information; Ensure all content reflects Aura Care Living’s tone, values, and brand identity; Help plan, promote, and support events such as open days and community activities; Research and support local and sector award submissions; Source and manage branded merchandise and marketing materials; Liaise with suppliers and manage small marketing budgets responsibly