Marketing Communications Specialist

Responsibilities

• Campaign Strategy & Planning
• Develop and implement multi‑channel marketing communication strategies (digital, social, print, PR, events, email, etc.).
• Translate business and product goals into clear campaign objectives, messaging, and creative briefs.
• Conduct audience segmentation, competitive analysis, and insight gathering to shape campaign direction.
• Establish campaign KPIs and measurement frameworks.
• Campaign Execution & Delivery
• Manage end‑to‑end campaign delivery, ensuring timelines, budgets, and quality standards are met.
• Coordinate creative development (copy, design, video, assets) with internal teams and external agencies.
• Oversee media planning and channel selection to maximise reach, engagement, and conversion.
• Ensure all content adheres to brand guidelines, regulatory requirements, and tone‑of‑voice standards.

Requirements

• Proven experience in marketing communication, campaign management, or integrated marketing.
• Strong understanding of digital marketing, social media, and content strategy.
• Excellent project‑management skills with the ability to manage multiple campaigns simultaneously.
• Strong copywriting, storytelling, and communication skills.
• Proficiency with campaign analytics and optimisation tools.
• Ability to work cross‑functionally and influence stakeholders at multiple levels.

Preferred

• Experience working in B2B, agriculture, FMCG, or technology sectors.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
• Agency management experience.