Responsibilities

• Plan and deliver integrated campaigns across digital, print and media channels
• Lead editorial planning for our e-newsletters and act as final sign-off on marketing content, making sure it’s accurate, accessible and on-brand
• Look after our website and social media, using analytics to improve reach, engagement and SEO
• Manage our Mailchimp audiences, templates and campaigns, using performance data to improve results
• Produce CAF Weekly, our internal staff newsletter
• Own our printed materials from concept to finished product, including the annual report
• Capture client stories and case studies, in line with consent and data protection requirements
• Support key events, including the Adviser Network Forum and our Volunteer and Staff Away Days

Requirements

• You’ve planned and delivered campaigns across digital and print, and created content for a range of channels
• You’re an excellent writer and editor, able to adapt your tone for different audiences, with the attention to detail to act as final sign-off
• You have design skills for print and digital, for example Adobe Creative Suite or Canva
• You’ve used an email marketing system such as Mailchimp, and use performance data to improve open rates and engagement
• You understand GDPR, PECR and digital accessibility standards such as WCAG
• You can plan and prioritise several projects at once, and work with colleagues at all levels to meet brand and content standards
• You’re committed to equality, accessibility and inclusion, and to treating every person fairly and with respect

Preferred

• Website and social media production experience would be useful, but training can be provided where needed

Benefits

• 33 days annual leave pro rata, plus the option to purchase additional leave
• 5% matched pension contribution
• Hybrid working after probation
• Training and development, including website and social media production where needed
• A friendly, flexible, and inclusive working culture where your contribution is valued