Responsibilities

• Own and deliver the organisation's marketing and communications strategy, annual plan, priorities and budget.
• Lead marketing and communications work for clients, from discovery and audience insight through strategy, channel planning, creative development, implementation and evaluation.
• Lead behaviour change marketing (social marketing), applying behavioural science and behaviour change principles to client briefs and translating evidence into practical communications designed to influence specific behaviours.
• Lead digital marketing strategy across relevant owned and paid channels, including audience journeys, content, email, search, social media, landing pages, conversion and campaign optimisation.
• Shape client proposals, scopes, budgets and delivery plans, then maintain strong relationships and clear expectations throughout the work.
• Translate business goals and audience insight into focused campaigns across owned, earned and selected paid channels.
• Strengthen Social Change's positioning as a behaviour change consultancy that connects science, creativity and measurable impact.
• Oversee the quality of website content, case studies, reports, email, social media, webinars, podcasts and other formats.
• Lead proactive PR and media activity, and handle reactive communications with sound judgement on sensitive issues.
• Use audience research, digital analytics, experimentation and evaluation to improve decisions and demonstrate behavioural and organisational outcomes, not only communications outputs.

Requirements

• Experience leading integrated marketing and communications in a consultancy, agency, professional services, purpose-led organisation or similarly complex setting.
• Evidence of turning organisational strategy into a focused plan and delivering it with limited time and resources.
• Strong writing and editorial skills, with the ability to communicate complex or specialist ideas clearly and accessibly.
• Digital marketing expertise across content, websites, email, search, social media, paid campaigns, audience journeys, analytics, optimisation and conversion, with the judgement to choose the right mix.
• Experience planning and delivering marketing or communications for clients, including managing briefs, budgets, relationships, approvals and results.
• Confidence using audience insight, analytics and evaluation to make decisions and explain performance.
• Strong stakeholder skills and the credibility to advise senior colleagues, challenge constructively and secure contributions from busy experts.
• A commitment to ethical communications, accessibility, inclusion and work that benefits people and the planet.

Preferred

• Experience delivering social marketing programmes in public health, climate and environment, community safety, financial wellbeing or another social-impact field.
• Experience communicating research findings, evaluation evidence or sensitive social issues.
• Expertise in behaviour change marketing (social marketing), including applying behavioural insight and audience research to the design, delivery and evaluation of campaigns.
• Experience in a B Corp or another organisation with formal social and environmental commitments.

Benefits

• Meaningful scope to shape the marketing and communications function, with access to senior decision-makers and expert colleagues.
• A purpose-led, female-owned and female-led certified B Corp where social and environmental impact are part of how the business is run.
• A transparent culture, including published salary bands and open communication about the business.
• Support for wellbeing and development, with details of the current benefits package confirmed at offer stage.
• The chance to work on issues that matter, alongside an integrated team that values different disciplines and perspectives.