Responsibilities

• You will own our brand, our marketing and our communications, and you will own everything that happens after a commercial deal is signed.
• Two things are yours: growing the audience for the Group and our three clubs, and making sure every partner gets what it paid for and wants to stay.
• You will set the bar for brand and marketing across the portfolio, and hold each club to it.
• Today the team is one social media manager, so you will also decide what we build in house and what we buy in.
• Building Mercury13's first proper marketing and communications strategy
• Growing the audience for the Group and our three clubs, and running the fan activation plan
• Setting the brand and marketing bar for the portfolio, and holding the clubs to it
• Getting our activation and servicing model ready before the first Group partner signs, then delivering it
• Running Group content across our channels, our corporate communications and our press relationships
• Choosing and managing the agencies we need, and deciding what we hire instead

Requirements

• You have built a marketing and communications strategy from close to nothing, and delivered it yourself
• You have grown an audience from a low base, and you can show the numbers
• You have taken signed sponsorship rights and turned them into activity that partners were happy with
• You have appointed agencies and held them to targets, rather than letting them run you
• You know your way around the press, including on a bad day
• It also helps if you have worked in sport, entertainment or another fandom-driven category, if you speak Spanish, Italian, French or German, or if you have set standards across a group of separate businesses

Preferred

• It also helps if you have worked in sport, entertainment or another fandom-driven category
• if you speak Spanish, Italian, French or German
• if you have set standards across a group of separate businesses