Marketing & Communications Manager at National Family Mediation | UK

National Family Mediation

Marketing & Communications Manager

UK (On-site)

Salary Not AvailableMid LevelPart time

Posted 6 weeks ago

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Job Summary

Own a multi-channel marketing engine for a not-for-profit family mediation service, owning campaigns, website content, SEO collaboration, social, and analytics to drive awareness.

Campaigns and partnerships: Create and optimize campaigns across channels and coordinate with external agencies to grow reach and engagement.
Content and website: Maintain site content, publish training materials, and produce lead-gen resources.
Analytics and audience: Track analytics and audience insights to steer strategy and improve search visibility.

Job Description

Responsibilities

Develop and deliver integrated marketing campaigns to promote NFM’s family mediation services and training programmes.
Support development and implementation of long-term marketing and communications strategy
Identify opportunities to increase awareness, audience engagement and organisational reach
Contribute to development and launch of new services and awareness initiatives
Monitor campaign effectiveness and recommend improvements based on performance data and audience insight
Manage and maintain website content, ensuring information is accurate, engaging and up to date
Upload and update training courses, press releases, blogs, reviews and promotional content
Work collaboratively with external digital marketing agency to support SEO, Google Ads, paid social campaigns and website optimisation
Monitor website analytics and user behaviour using Google Analytics and other digital tools
Identify backlink and referral opportunities to improve search visibility and website authority

Requirements

Experience managing and delivering marketing and communications activity across multiple channels
Experience managing websites (Wordpress)
Knowledge of SEO, analytics and digital marketing best practice
Excellent written communication and content creation skills
Experience creating marketing materials and digital content
Experience managing multiple projects and priorities simultaneously
Strong organisational and time management skills
Ability to work independently and use initiative
Experience working collaboratively with external agencies and stakeholders
Strong interpersonal and communication skills

Preferred

Experience within charity, mediation, legal or not-for-profit sector
Experience producing reports and presenting updates to senior stakeholders
Experience using Canva or similar design tools
Knowledge of Google Ad Grants
Knowledge of Salesforce
Experience planning and coordinating events
Understanding of family law, mediation or relationship support services
Experience with email marketing platforms

National Family Mediation

Established in 1982, National Family Mediation (NFM) was the original provider of family mediation, and its network of accredited services now delivers in over 500 locations across England and Wales.We help families resolve all the practical, legal, emotional and financial issues that arise from separation, helping families make long-lasting arrangements that benefit everyone in the family, especially their children.We also train family mediators by giving them a comprehensive and inclusive set of skills and knowledge to work in this field. With expert trainers and small group sizes, it is unrivalled and unmatched by any other training currently on the market today.A cornerstone of our success is our commitment to professional standards and the delivery of professional services. So our priority is the training of highly skilled practitioners who deliver a high-quality service for families affected by relationship breakdown.

Founded in 1982

Exeter, England, GBR

34 employees (1 in marketing)

www.nfm.org.uk