Responsibilities

• Develop and lead an organisation-wide marketing and communications strategy that supports organisational priorities and growth.
• Create marketing approaches that strengthen engagement, increase visibility and expand our reach.
• Provide strategic marketing advice and guidance to senior leaders, project teams and colleagues.
• Lead and develop the Transform Your Training brand, ensuring consistency of messaging, tone of voice and visual identity.
• Oversee communications activity across the organisation, helping ensure messages are clear, engaging and aligned with our values.
• Build strong relationships with project teams, partners, funders, commissioners and stakeholders.
• Develop marketing and communications approaches that support project delivery, participant engagement and organisational objectives.
• Lead the planning and delivery of campaigns across projects, programmes, services and events.
• Communicate impact, learning, outcomes and success stories to a wide range of audiences.
• Monitor performance, evaluate effectiveness and use insight to continuously improve marketing activity.

Requirements

• Has experience developing and implementing marketing and communications strategies.
• Has led marketing activity across multiple projects, programmes, services or organisational priorities.
• Is confident building relationships and working collaboratively with a wide range of stakeholders.
• Has experience creating engagement and communications approaches for different audiences.
• Understands how to use data, audience insight and evidence to inform decision-making and improve performance.
• Is an excellent communicator, able to develop compelling messages and adapt them for different audiences and channels.
• Has experience leading, supporting or developing others within a marketing environment.
• Is highly organised and able to balance multiple priorities in a fast-paced environment.
• Combines strategic thinking with practical action and delivery.
• Is creative, innovative and solutions-focused.

Preferred

• Experience within education, training, careers, employability, charitable or social impact organisations would be welcomed, but we recognise that great candidates can come from a variety of sectors.

Benefits

• A warm, supportive team where your voice matters.
• The opportunity to shape and develop the marketing function within a growing organisation.
• A varied and rewarding role with opportunities to influence strategic direction.
• Flexible, hybrid working built on trust and outcomes.
• Access to Transform Your Training programmes and additional professional development opportunities.
• Wellbeing support.
• The opportunity to contribute to work that creates meaningful change for individuals, teams and organisations.