Marketing Communications Executive at | Flint, Flintshire, UK | £30K/yr – £35K/yr

Marketing Communications Executive

Flint, Flintshire, UK (Unknown)

£30K/yr – £35K/yrMid Level2+ years expPermanent

Posted 5 weeks ago

Job Summary

Own and drive Integrated marketing campaigns from concept to completion, coordinating content, PR, digital and social media to achieve demand generation goals.

Campaign management and ROI monitoring
Content, PR, and social media execution

Job Description

Responsibilities

Campaign Management: Plan, execute, and evaluate Integrated marketing campaigns from concept to completion aligned to strategic priorities – on time and to budget
Collaborate with internal teams to ensure effective campaign management
Monitor campaign performance to measure ROI for desired outcomes, adjust accordingly providing insights for optimisation
Communications and PR: Ensure integrated communications and PR campaigns align to strategic priorities and enhance brand awareness
Build and maintain relationships with specification and contractor focussed trade publications, media outlets, and industry partners to increase Polyroof’s share of voice
Draft, collaborate and distribute press releases, thought leadership pieces to elevate perceptions amongst target audiences
Manage media coverage, UTM tracking and reporting on ROI from activities
Content & Digital Marketing: Create a demand generation strategy to support commercial goals and strategic plans
Create engaging content across Polyroof’s website, social media accounts, email and marketing collateral aimed at specification and contractor audiences
Manage and update website content using WordPress

Requirements

Minimum of 2 years experience in B2B marketing, communications, or PR role
Degree qualification
CIM (or working towards)
Commercial awareness
Strong writing and editing skills
Experience managing PR activities
Hands on experience with WordPress CMS
Understanding of SEO principles and digital content best practice
Experience with social media management tools
Strong organisational skills with the ability to manage multiple projects

Preferred

Experience in Construction marketing to specifiers and contractors
Understanding of content strategies, including zero-click and in-platform engagement techniques
Managing media relationships
Basic graphic design skills (e.g. Canva or similar)
Knowledge of email marketing platforms
Experience with paid media campaigns