Responsibilities

• Work with the Head of Marketing and Student Recruitment and the Marketing Campaigns Manager to develop marketing plans for key recruitment campaigns across all markets.
• Lead on delivery of campaigns and projects, including being involved in the planning, creating assets, crafting messaging.
• Track, monitor and analyse campaign progress and effectiveness – producing reports (including budget and KPI tracking information) with recommendations.
• Contribute innovative and creative ideas for campaigns, messaging and marketing materials that stand out to prospective students.
• Work across digital and traditional marketing media, including social media, the website, CRM, online and printed publications.
• Develop and manage relationships with a range of stakeholders, including external partners such as creative and media booking agencies, UCAS, IDP and other educational partners, and internal colleagues across departments.
• Undertake market research to remain abreast of prospective student interests, market trends, competitor performance etc. Utilising this research in campaign planning and marketing ideas.
• Ensure the University’s brand is consistent across all marketing collateral.
• On occasion, represent the University at external and internal events including open days, UCAS exhibitions, Eisteddfod Genedlaethol etc. This could require national and international travel, and overnight stays.
• Be an enthusiastic and committed member of the team, willing to support colleagues across the department during peak times, including occasionally undertaking evening and weekend work.

Requirements

• Educated to degree level or equivalent experience
• Demonstrable evidence of experience working in a marketing/communications role across traditional and digital media
• An understanding of CRM systems and their use in lead nurturing and conversion
• Experience of successfully managing numerous marketing campaigns or projects simultaneously
• Experience of undertaking and utilising market research to inform marketing or campaign planning
• Experience of tracking, analysing and reporting on marketing media performance, including making recommendations on future improvements
• An understanding of the importance of brand identity, consistency and management
• Willingness and ability to work flexibly: travel nationally, weekend and evening work will be required
• Highly developed written and oral communication skills in both English and Welsh (Welsh ability at level C1)

Preferred

• Professional Marketing or Communications related qualification
• Experience of working in the Higher Education sector
• Experience of working with a CRM system
• Oral (spoken) and Written Welsh Level C2

Benefits

• Flexible working policy
• Hybrid Working
• 36.5 – hour week for full-time roles
• Generous leave entitlements – 27 days annual leave plus bank holidays and university closed days
• Commitment to Professional Development
• Enhanced contribution to our workplace pension schemes
• Staff recognition and reward schemes
• Opportunity to learn the Welsh language for free
• Staff relocation bursary
• Maternity, Paternity, Parental and Adoption Leave