Responsibilities

• Serve as the primary marketing owner for designated business units, understanding business priorities and customer needs.
• Develop and execute go-to-market strategies, ensuring alignment with sales targets and customer buying cycles.
• Maintain full accountability for end-to-end campaign execution and results.
• Collaborate closely with Sales leadership to align marketing efforts and establish lead handover processes.
• Utilise marketing technology tools effectively to track campaign performance and maintain data integrity.
• Analyse digital channel performance using tools like Google Analytics to optimise marketing plans.
• Monitor and report on key performance metrics related to pipeline and conversion outcomes.
• Collaborate with various stakeholders, including Sales, Partner Marketing, and PR teams, to ensure cohesive marketing efforts.
• Share insights and best practices across the Growth Marketing team to enhance overall performance.
• Make data-driven decisions to prioritise and optimise marketing activities for maximum impact.

Requirements

• B2B marketing experience, ideally in technology or IT services
• Proven experience owning strategy, planning, and hands‑on execution
• Strong understanding of marketing technology stacks, particularly HubSpot and Dynamics
• Practical working knowledge of LinkedIn, Google Analytics, and core digital channels

Preferred

• Experience in sector‑led or business‑unit‑aligned marketing models
• Exposure to partner‑led or Microsoft‑centric GTM
• Familiarity with AI‑enabled tools to improve efficiency, insight, or targeting
• Experience working in matrixed organisations

Benefits

• Hybrid working We operate a hybrid working policy that allows our employees to balance time in the office and time from home.