Responsibilities

• Lead relationships with directors, service areas and key internal stakeholders, including committees and the management team.
• Be an ambassador for the firm's brand and values.
• Play a key role in the creation and delivery of marketing and business development strategies for your service areas.
• Develop annual marketing plans aligned to business objectives and focused on measurable outcomes.
• Conduct market, client and competitor research to identify opportunities for growth and differentiation.
• Oversee the delivery of marketing and business development activity and campaigns.
• Ensure consistent brand messaging across all channels.
• Lead and coordinate initiatives including: PR and media relations.; Events, sponsorships and community engagement.; Website, digital marketing and social media.; Advertising campaigns.; Awards, directories and recognition programmes.; Measure, evaluate and report on return on investment.
• Support the development and delivery of business development strategies across the property and corporate service areas, helping to drive sustainable growth.
• Identify and develop opportunities with target clients, referrers and strategic partners, building strong external relationships and supporting the conversion of opportunities into instructions.

Requirements

• Degree in Marketing or CIM Level 6 Diploma.
• At least 5 years' marketing experience within the property, corporate or professional services sector, ideally within a law firm.
• Proven success delivering marketing and business development initiatives, including building relationships, identifying opportunities and contributing to business growth.
• Experience managing, coaching and developing teams.
• Strong stakeholder management and influencing skills.
• Excellent written, verbal and interpersonal communication skills.
• Strong organisational, project management and prioritisation abilities.
• High attention to detail and the ability to manage multiple priorities.
• Strong IT skills, including Microsoft Office.
• A proactive, commercially minded self-starter who can work effectively with senior leadership.

Preferred

• Experience of key account marketing.
• Understanding of legal industry dynamics and professional services marketing.