Responsibilities

• Partnering with artists and managers to drive their campaigns, establish their brands, and develop long-term strategies that connect with fans.
• Working closely with our Digital & Audience Lead, you’ll drive content strategy and fan growth through innovative digital partnerships and the strategic use of paid media.
• You’ll spend a lot of time online analysing trends, blending data from various platforms and incorporating them into your day to day. Partnered with a strong natural instinct, you’ll build plans that resonate and grow our artists’ audiences.
• Teaming up with designers / creative directors to shape and steer creative strategy, from content to photos and styling.
• You’ll understand the process of making physical product, including handling the delivery of artwork, budgeting and liaising with D2C and retail consultants.
• Thinking big and global: collaborating with agencies and freelancers internationally to roll out campaigns that create impact worldwide.
• You will work across Insanity’s extensive label catalogue, identifying tracks that have potential to be resurfaced to a new audience, and identifying opportunities to do so.
• Keeping campaigns smart and sustainable by managing budgets with both creativity and commercial impact in mind.
• Working alongside our wider teams, you will be pivotal in facilitating new opportunities across brands, syncs, press, radio, TV, gaming, and podcasts.
• Leading by example by mentoring, inspiring, and supporting junior colleagues to help them grow alongside you.

Requirements

• You’ve already gained solid marketing experience at a label, running artist development marketing campaigns.
• Having worked with the Co:Brand platform is desirable as, although not a must, you will be using it daily.
• You know your way around data and not just reading numbers but turning them into smart, impactful decisions on where to focus and how to grow an artist’s campaign.
• Comfortable working with paid media in partnership with digital specialists to drive discovery, fan growth, and commercial results.
• You’re super organised and can juggle the needs of multiple campaigns with ease.
• You’re a people person with the skills to connect and collaborate smoothly with artists, managers, teams, and partners alike.
• Music isn’t just your job; you’re genuinely energised by it, across genres, scenes, and cultures. You’re always curious, always learning, and always looking to grow.
• You’ve led and inspired junior colleagues before, and you are confident helping others level up.

Preferred

• Experience with Co:Brand platform is desirable.