Marketing & Audience Development Officer - Aberystwyth Arts Centre at Prifysgol Aberystwyth University | Aberystwyth, Ceredigion, UK | £33K/yr – £39K/yr

Marketing & Audience Development Officer - Aberystwyth Arts Centre

Aberystwyth, Ceredigion, UK (Hybrid)

£33K/yr – £39K/yrMid LevelPart time

Posted 5 weeks ago

Job Summary

The role leads the Arts Centre’s brand, communications and audience growth, with accountability for ticketing/CRM, data-driven strategy and exploring income opportunities across events and activities.

Own brand personality and campaign development to grow audiences
Manage ticketing and CRM to build loyal audience relationships
Drive data-informed decision making and support commercial development

Job Description

Responsibilities

Lead on development and implementation of the Arts Centre’s brand personality, communications, marketing campaigns and positioning
Support delivery of targets around visitors, audience, engagement and attendance to all our events and activities
Oversee the Arts Centre’s ticketing function and our CRM (customer relationship management) strategy to support us in delivering customer focused services, and build committed audience relationships
Investigate potential to grow income through ticketing or members’ schemes and supporting our commercial development in hires and trading activities
Ensure strategies are data and insight driven. Developing our data management and analysis - and insight-sharing practices – helping to build an organisation-wide culture of data-informed decision making

Requirements

Experience in an Audience Development or Marketing capacity within an arts venue or audience focused organisation
Proven experience in the development of marketing and communication strategies that evidence results
Experience of managing and motivating teams
A wide-ranging knowledge of different marketing tools and platforms, including digital platforms (websites, META advertising, Mailchimp), and how to use them to maximise impact
Experience of developing diversity and engagement within audiences
Experience of managing budgets
Experience of analysing data to inform strategy
Working with and persuading a range of different stakeholders
Oral (spoken) and Written Welsh Level B1

Preferred

Knowledge and experience of ticketing platforms (we currently are contracted to Ticketsolve)
Digital marketing practical experience (META, web platforms)
Oral (spoken) and Written Welsh Level C2

Benefits

Flexible working policy
Hybrid Working
36.5 – hour week for full-time roles
Generous leave entitlements – 27 days annual leave plus bank holidays and university closed days
Commitment to Professional Development
Enhanced contribution to our workplace pension schemes
Staff recognition and reward schemes
Opportunity to learn the Welsh language for free
Staff relocation bursary
Maternity, Paternity, Parental and Adoption Leave

Prifysgol Aberystwyth University

3.8 Glassdoor

Croeso i Brifysgol AberystwythNid oes unman tebyg i Aberystwyth: nid oes yr un Brifysgol arall a all gynnig y cyfuniad unigryw o draddodiad hir, lleoliad eithriadol o hardd, a champws sy’n cyfuno’r adnoddau diweddaraf, gan gynnwys Canolfan i’r Celfyddydau, ac sydd o fewn tafliad carreg i un o’r chwe llyfrgell hawlfraint ym Mhrydain. Wrth odre’r mynyddoedd ac ar lan y môr, mae Aberystwyth yn ganolfan o bwys diwylliannol a masnachol i’r fro a’r genedl.Welcome to Aberystwyth University!There is nowhere quite like Aberystwyth: no other University offers the unique combination of long academic tradition, outstandingly beautiful location, and a campus that brings together state-of-the-art facilities, an Arts Centre, and provides easy access to one of the six copyright libraries in Britain. Beneath the mountains and beside the sea, Aberystwyth is a centre of national and regional, as well as cultural and commercial, importance.

Aberystwyth, Wales, GBR

2.1K employees (57 in marketing)

www.aber.ac.uk/en

70% recommend to a friend

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