Responsibilities

• Execute multi-channel campaigns across email, social media, paid channels, content, and digital platforms to drive sponsorship and exhibitor sales
• Manage multiple campaigns simultaneously, ensuring timely delivery and coordination across channels
• Write and deploy persuasive, conversion-oriented messaging for emails, landing pages, sales collateral, and campaign touchpoints
• Support lead generation initiatives to build MQL pipelines and contribute to SQL conversion
• Maintain Salesforce connections to ensure accurate lead tracking, data integrity, and campaign attribution
• Monitor campaign performance and lead conversion metrics, tracking MQLs through to SQLs
• Provide regular reporting on campaign performance to support sales and marketing teams
• Support relationship-building activities with existing and prospective clients, sponsors, and exhibitors
• Collaborate with sales teams to provide qualified leads and campaign insights to support conversion
• Assist with cross-functional collaboration to support client experiences

Requirements

• 2–3 years B2B marketing experience, ideally in events marketing, client acquisition, or lead generation
• Proven ability to manage and execute multiple campaigns simultaneously with strong attention to detail
• Hands-on campaign execution across multiple channels (email, social media, paid media, content) with strong project management skills
• Strong copywriting skills with ability to create persuasive, conversion-oriented messaging
• Salesforce and marketing automation platform experience (Eloqua desirable, or similar platforms such as HubSpot, Marketo)
• Experience working with sales teams and understanding of lead generation and pipeline management
• Strong organisational skills with ability to manage multiple priorities under tight deadlines
• Results-driven mindset with focus on campaign delivery and commercial outcomes
• Excellent communication and relationship-building skills

Preferred

• Experience contributing to MQL to SQL conversion efforts
• Knowledge of paid media platforms (LinkedIn Ads, Google Ads)
• Experience with account-based marketing (ABM) tactics
• Familiarity with digital marketing analytics (Google Analytics)
• Experience developing case studies or client success stories
• Experience in renewables, energy, or B2B events sectors

Benefits

• Great community: a welcoming culture with in-person and online social events, our Walk the World charity day and diversity networks
• Broader impact: up to four days per year to volunteer, charity match funding available
• Career opportunity: bespoke training and learning, mentoring platforms and access to thousands of LinkedIn Learning courses
• Time out: 25 days annual leave, rising to 27 days after two years, birthday leave, and remote work up to four weeks a year
• Flexible personal benefits, plus company funded private medical cover
• ShareMatch: chance to become an Informa shareholder with free matching shares
• Wellbeing support through EAP, mental health resources, and health apps
• Recognition programs and global awards
• International collaboration opportunities across teams worldwide