Responsibilities

• Support the execution of integrated marketing campaigns across email, social media, paid channels, content, and digital platforms
• Write and deploy persuasive, conversion-focused copy for emails, landing pages, and campaign touchpoints
• Assist with event website optimisation, registration processes, and onsite marketing activities
• Monitor campaign performance and support reporting on key metrics including conversion and engagement
• Develop understanding of customer profiles, personas, and segmentation strategies
• Support audience targeting activities using CRM and marketing automation platforms
• Assist with data segmentation to ensure relevant messaging reaches the right audiences
• Liaise with internal teams, media partners, and external collaborators to ensure timely delivery of campaign assets
• Support relationship building with media partners and industry associations to extend reach
• Track campaign performance and identify opportunities to optimise channels and tactics

Requirements

• 2–3 years B2B marketing experience, ideally with focus on events, conferences, or lead generation
• Hands-on campaign execution across multiple channels and multiple events
• Strong copywriting skills with focus on persuasive, conversion-oriented messaging
• CRM and email platform proficiency (Eloqua desirable, or similar platforms such as Salesforce, HubSpot, Marketo)
• Strong communication skills and ability to work collaboratively with stakeholders
• Highly organised with ability to manage multiple projects under tight deadlines
• Desirable Data-driven approach with ability to track and report on campaign performance
• Knowledge of paid media platforms (LinkedIn Ads, Google Ads) and marketing attribution models
• Familiarity with web CMS and basic SEO principles, digital marketing capabilities
• Content marketing experience and ability to support content-led strategies
• PR outreach and media relations experience

Preferred

• Data-driven approach with ability to track and report on campaign performance
• Knowledge of paid media platforms (LinkedIn Ads, Google Ads) and marketing attribution models
• Familiarity with web CMS and basic SEO principles, digital marketing capabilities
• Content marketing experience and ability to support content-led strategies
• PR outreach and media relations experience

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world