Marketing Assistant at M6toll | Lichfield, Walsall, UK

Marketing Assistant

Lichfield, Walsall, UK (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

Job Summary

Support the end-to-end marketing function by coordinating campaigns, creating multi-channel content, analysing campaign data, and helping execute events and partnerships while ensuring brand consistency and stakeholder alignment.

Campaign planning and execution across digital, print, email, and social channels with cross-team collaboration.
Content production (text, visuals, video) for Instagram, Facebook, LinkedIn, and other channels, plus basic analytics to optimise performance.
Event support, procurement tasks, and brand governance to maintain a cohesive market presence.

Job Description

Responsibilities

Communicating with internal and external stakeholders will be key to understanding business needs and goals.
Assist in planning, coordinating, and executing marketing campaigns across digital, print, email and social media channels.
Analyse digital and ‘above the line’ campaigns, working alongside the M6toll’s analysis team, to help develop campaign dashboards and reporting
Create compelling and original written, visual and video content for various social media platforms (Instagram, Facebook, LinkedIn) and other marketing channels.

Preferred

Competency with digital marketing tools and platforms (e.g. organic and paid social media management, email marketing software)
Experience with content management systems (e.g. WordPress), basic graphic design and video production / editing (e.g. Canva, Adobe Creative Suite) is desirable.
Awareness and basic understanding of tools such as Meta Ad Manager, Google Ads and Google Analytics would again be preferable.

M6toll

Since opening in 2003, the M6toll has been a driving force in reducing congestion and pollution in the Midlands, attracting up to 65,000 vehicles from the M6 and regional road network on weekdays. Over 300 million customers have used the road over the past 20 years.We are a stress-busting, time-saving, congestion-free escape route. A gateway to gigs, a protector of business meetings, even a shortcut to your own bed. An M6-alternative that ensures everyone can reach their destination relaxed, recharged and ready for what lies around the next corner.Simply put, the M6toll is the most reliable and smart route through the Midlands and a sure-fire way of making lighter work of long journeys.

Founded in 2003

Weeford, England, GBR

46 employees (2 in marketing)

www.m6toll.co.uk