Responsibilities

• Plan, create and deliver engaging marketing campaigns to support revenue generation, organisational objectives and promote services, events and initiatives.
• Manage email marketing platforms, audience segmentation and databases, ensuring communications are targeted, effective and compliant with GDPR requirements.
• Monitor, analyse and report on campaign performance, using insights and best practice to optimise future marketing (e.g. email marketing) activity.
• Assisting in conducting market research to identify trends, competitor activities and potential opportunities.
• Contributing to the researching, writing and editing of case studies that highlight success, demonstrating the effectiveness of our products through liaising with internal departments to obtain good news stories and staff achievements.
• Assisting with the planning and organisation of events and attend relevant events to promote Itec as and when required.
• Assisting in the planning, execution and monitoring of marketing campaigns. Coordinating with internal teams and external partners to ensure timely delivery and alignment with objectives.

Requirements

• Proven marketing experience
• Full drivers license with use of own vehicle
• Email marketing skills, including campaign creation, scheduling and distribution
• Ability to create engaging email content and calls to action
• Experience with audience segmentation and email list management
• Ability to monitor, analyse and report on email campaign performance
• Working knowledge of Microsoft Packages
• Digital design skills
• Knowledge of email marketing platforms and best practice
• Knowledge of audience segmentation, automation and customer journey mapping

Preferred

• CIM qualifications or equivalent
• Working knowledge of Salesforce/other CRM systems
• Working knowledge of WordPress
• Welsh Language skills

Benefits

• At Itec, our employees have access to several great benefits, including 30 days of annual leave (rising with length of service), a health care scheme, 35 hours of working week, discounts for retail and gym membership, a profit-sharing scheme, life insurance, employee of the month awards, length of service recognition, and much more.