Marketing Assistant

Marketing Assistant - Academy

London, UK (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 3 months ago

Job Summary

Own the audience growth and lead-generation engine across content, events, and platform experiences, turning audience insights into targeted campaigns, cross-sell opportunities, and conversion optimization.

Audience Development: Define audiences, identify data gaps, and run campaigns to expand reach and improve retention.
Lead Generation: Activate growth programs, manage email templates, and coordinate sales handoffs to convert leads.
Platform & Website Management: Keep content fresh, optimize pages, and surface cross-sell opportunities across digital touchpoints.

Job Description

Audience Development: Define and segment target audiences based on roles and engagement behaviours; Identify gaps in internal data and propose solutions; Develop and execute campaigns to attract new users and expand reach across relevant sectors; Build and adapt marketing plans using templates and performance insights; Accurate building and proof email campaigns in marketing automation tools (e.g. Pardot), newsletters, social and targeted campaigns; Monitor performance metrics and use insights to refine outreach strategies; Test and optimise messaging and strategies across platforms to improve conversion and retention rates; Stay informed on industry trends to anticipate shifts in audience expectations and behaviour.
Lead Generation: Identify growth opportunities through a range of marketing activities and cross-promotional initiatives across products pertaining to the wider company portfolio; Create and manage email templates using dynamic content, segmentation, and A/B testing; Maintain and grow member databases, ensuring data accuracy and compliance; Use lead capture tools including forms, gated content, and CTAs and proactively track lead engagement; Work closely with sales to share insights and qualifying leads to support conversion efforts; Plan and execute paid and organic campaigns across platforms (e.g., LinkedIn), using targeting strategies incl matched audiences and lookalike profiles; Track lead generation and registrations.
Platform & Website Management: Maintain and refine platform content; Identify and proactively leverage cross-selling opportunities; Build and maintain event and course landing pages accurately using CMS tools (e.g., Cvent); Provide tailored solutions for different event formats (e.g., multi-stream, gated access); Ensure accurate and timely updates across all digital touchpoints.
Product & Market Knowledge: Become a subject matter expert in specific course categories or brands; Monitor industry trends and competitor activity; Identify key faculty members, attendees, and audience segments.
Event Support: Attend virtual and in-person events to support operations and marketing; Conduct interviews, coordinate content capture, and network with attendees.

Law Business Research

Law Business Research (LBR) is a technology-enabled information services business powering the global legal industry with intelligence, analytics and performance data.We are a fast-growing, innovative company with a dynamic and diverse culture, and we take great pride in delivering a world-class, cutting-edge service to our global clients.By applying the latest technology to the fast-moving legal world, we enable our users to find their competitive edge and decide with confidence, armed with the insight they need. LBR delivers trusted intelligence and insight to users around the world through a range of tools and platforms that combine proprietary data and unique analysis. We make sense of complex, fast-changing information and enhance critical decision-making.With an international team of over 500 experienced professionals, LBR has a proven track record of informing, engaging and connecting legal practitioners. Our specialist platforms help clients enhance their decision-making, manage legal risk and drive improved performance.

Founded in 1996

London, England, GBR

712 employees (135 in marketing)

www.lbresearch.com