Marketing Analytics Manager

UK

Salary Not AvailableManagerFull time

Posted 4 weeks ago

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Job Summary

Own data driven marketing measurement to drive growth by turning customer, campaign, and trading data into actionable recommendations for cross functional teams.

  • Performance Analytics: Turn customer, campaign, and trading data into dashboards and measurement frameworks that guide decisions.
  • Insights & Recommendations: Deliver clear, actionable guidance on what\'s working and opportunities across Marketing, Insight, CRM, and Finance.
  • Data & Collaboration: Combine paid media, CRM activity, customer journeys, and other sources to inform cross team strategy and outcomes.

Job Description

Responsibilities

  • In this role, you’ll work with customer and campaign data to uncover actionable insights, improve marketing performance and help shape data-informed decisions that support business growth.
  • You’ll analyse customer, campaign and operational data from a range of sources, from paid media and CRM activity, through to customer journeys and trading performance, delivering clear recommendations that help teams understand what’s working, what isn’t and where opportunities exist to improve performance.
  • Working alongside colleagues across Marketing, Insight, CRM and Finance, you’ll play a key role in translating complex data into straightforward, impactful outcomes.
  • You’ll thrive in a collaborative environment, balancing multiple priorities while building reports, dashboards and meaningful measurement frameworks.

Requirements

  • experience in data analytics, data engineering or data visualisation
  • strong SQL skills
  • comfortable working through ambiguity, building structured analytical approaches and influencing stakeholders with evidence-based recommendations

Preferred

  • Power BI, Azure Databricks, Python, hypothesis-led analysis, experimentation or A/B testing would be an advantage

Benefits

  • bonus and benefits
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Specsavers

Specsavers began 40 years ago with the vision of two optometrists, Doug and Mary Perkins, who set out to provide best-value eyecare to everybody. Their passion for optometry has led Specsavers to become the largest privately-owned optical group in the world, delivering high-quality, affordable optical and hearing care in 12 countries. And it continues to shape the lives and experience of around 41,000 colleagues who are developing their careers with us across the globe.

Founded in 1984
GBR
28K employees