Responsibilities

• Marketing Plan
• Put together a group-wide extensive Marketing plan for 8 creATEive for each venue (Amalfitana, Fratelli and Rummin’ Tings) to follow
• Manage all aspects of individual marketing programs, including timelines, budgets, etc.
• Exercise creativity and judgment in devising, planning and managing marketing and promotional outreach activities
• Identify target audience segments, develop effective methods for reaching target markets and implement activities through print, digital, and/or e-marketing strategies
• Populate online event sites with venue activities
• Manage monthly newsletter EDM’s
• Plan and implement integrated marketing activities to drive brand awareness and customer acquisition via various marketing channels including, but not limited to, PR, social, brand collaborations, trade and social events in Hong Kong
• Build and maintain relationships with press, bloggers and KOLs to maximize brand and product publicity
• Conduct regular market research and analysis on market landscape, competitor’s analysis, consumer behaviors, media consumption for effective marketing planning

Requirements

• BA/BS Degree or equivalent working experience
• Experience in Event Management, Communications and/or Marketing
• Experience Managing External Relationships, including vendors and customers
• Detail-Oriented with strong organizational skills
• Strong Communicator (written & verbal)
• People Person with a strong focus on Customer Service & Engagement
• Flexibility & Desire to be out and about promoting
• Some Graphic Design experience with InDesign, Photoshop & Illustrator a plus
• Social Media Marketing (for businesses) experience preferred
• Represent the venue at community meetings to raise awareness, and identify, coordinate, and manage involvement in community events and happenings

Benefits

• Staff discount at all 8 creATEive venues