Responsibilities

• Develop a comprehensive social media strategy aligned with overall digital marketing goals.
• Build, lead, and mentor a high-performing social media team, defining roles, responsibilities, and processes.
• Oversee the execution of paid social advertising campaigns across multiple platforms.
• Establish channel-specific strategies for major social media platforms and emerging networks.
• Develop guidelines for creating engaging, brand-consistent content across all social media channels.
• Implement and manage a content calendar aligned with marketing campaigns, product launches, and industry events.
• Establish KPIs, analytics frameworks, and reporting processes to measure and optimise social media performance.
• Develop and manage an influencer marketing program tailored to the iGaming industry alongside the influencer management team.
• Ensure all social media activities comply with gambling regulations, advertising standards, and platform policies.
• Manage social media budgets, ensuring optimal allocation and ROI across organic and paid efforts.

Requirements

• Bachelor’s degree in marketing, Communications, or a related field
• At least 5 years’ experience in social media marketing
• At least 3 years’ experience in a leadership role
• Proven track record of building and scaling social media teams and strategies from scratch
• Deep understanding of all major social media platforms, their algorithms, and advertising capabilities
• Entrepreneurial mindset with the ability to build processes and strategies from the ground up
• Strong leadership skills with experience in hiring and developing teams
• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball

Preferred

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

Benefits

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.