Responsibilities

• Drive the brand offense for Nike Running across the UK & Ireland, ensuring cultural relevance, athlete* obsession, and business impact.
• Drive the Nike Running Brand Strategic Plan on the ground for UKI&I.
• Translate global and EMEA direction into sharp, insight‑led, London‑rooted strategies. Build integrated seasonal and daily plans that elevate brand strength and drive consumer engagement.Ensure London’s PoV shapes EMEA and Global strategy.
• Lead end‑to‑end execution of Running campaigns & initiatives, including London specific moments, working closely with retail and partner marketing.
• Ensure global and EMEA Concept Map moments land powerfully on the ground through activations, community experiences and marketplace executions.
• Identify and nurture relationships with the people & organisations that embody our brand values and bring our strategy to life, then manage these relationships in a robust & sustainable fashion.
• Obsess the Running marketplace in London and across the UKI — understand where the consumer is moving, why and how Nike running can best serve them.
• Through keeping Nike’s ear to the ground. Gather structured, continuous learnings from athletes* and communities to allow us to better serve them on the ground and to feed insights back to EMEA/Global to refine longer term strategy.
• Identify cultural opportunities, emerging trends, and tension points that shape future strategy.
• Manage timelines, budgets, and cross‑functional alignment to deliver work at a pinnacle level.

Requirements

• Proven experience in brand management or consumer marketing, with a strong focus on cross- functional marketing.
• A genuine passion for Running with a deep understanding of the London Running landscape, consumer, communities and Nike’s position within.
• A strong track record in partnership management with experience identifying, owning and managing external relationships with individuals and organisations.
• Experience building consumer-led brand strategy from insight through to execution.
• Proven ability to develop and deliver impactful marketing ideas and initiatives through cross-functional team leadership.
• High‑level communication skills and the ability to influence across the organisation.
• Agility, resilience, and a growth mindset — thriving in dynamic environments and elevating the work at every turn.
• Strong leadership and people development skills, with previous people management experience.

Benefits

• NIKE, Inc. offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development.