Responsibilities

• Develop original creative concepts that communicate Matēkö's identity, cultural influences and design philosophy.
• Create moodboards, visual narratives and campaign concepts that strengthen the brand's luxury positioning.
• Translate African heritage, art, travel and contemporary culture into compelling visual storytelling.
• Research fashion, design, lifestyle and cultural references to inspire distinctive creative ideas.
• Help establish a recognisable and cohesive brand universe across digital platforms.
• Create and edit visually elevated content for Instagram, TikTok and Pinterest.
• Produce reels, short-form videos, carousels, graphics and other digital assets.
• Develop engaging captions, scripts and creative copy aligned with Matēkö's tone of voice.
• Plan, organise and schedule content according to an agreed content calendar.
• Support collection launches, brand campaigns and creative projects.

Requirements

• A genuine passion for luxury fashion, design, art and creative storytelling.
• Strong visual judgement and an understanding of premium fashion aesthetics.
• Demonstrable experience creating digital content using Canva, CapCut, Adobe Creative Suite or similar platforms.
• Strong written communication and copywriting abilities.
• Excellent organisation, time management and attention to detail.
• Confidence working independently and translating creative briefs into finished work.
• A proactive, resourceful and solution-oriented approach.
• Reliability, accountability and the ability to consistently meet deadlines.
• Openness to constructive feedback and a willingness to refine creative work.
• Availability to commit to a structured, full-time remote position.

Preferred

• Experience in fashion marketing, graphic design, content creation or social media management.
• Understanding of luxury brand positioning and visual storytelling.
• Experience developing campaign moodboards or creative concepts.
• Familiarity with social media analytics and organic growth strategies.
• Interest in African design, international fashion, art and luxury travel.

Benefits

• Direct collaboration with the founder of an emerging luxury fashion brand.
• Meaningful involvement in creative direction, campaigns and brand development.
• Opportunities to contribute original ideas and see them brought to life.
• Practical experience in luxury fashion marketing, digital storytelling and brand-building.
• Creative feedback, mentorship and professional development.
• Opportunities to strengthen your portfolio through real projects.
• Potential for longer-term collaboration and increased responsibility based on performance and business growth.