Lottery & Raffle Campaign Manager

Godmanchester, Cambridgeshire, UK (Hybrid)

£37K/yr – £45K/yrSenior LevelPermanent

Posted 2 months ago

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Job Summary

Own the end-to-end charity lottery program and its integrated gaming offer, aligning compliance, data-driven campaigns, and cross-channel acquisition to maximize supporter engagement and fundraising impact.

  • Growth & Compliance: Own end-to-end lottery setup, launch, and ongoing governance while ensuring Gambling Commission and fundraising rules are met.
  • Campaign & Acquisition: Project-manage direct mail and digital campaigns using data to lift performance and recruit players across multiple channels.
  • Collaboration & Optimization: Partner with Acquisition and internal teams to continuously improve campaigns, align with brand, and drive better fundraising outcomes.

Job Description

Responsibilities

  • Lead the end-to-end implementation of our Weekly Lottery, from setup and compliance through to launch and beyond.
  • Manage Woodgreen’s relationship with the External Lottery Manager, ensuring the programme runs compliantly and effectively.
  • Take day-to-day ownership of the raffle programme, building on its recent transformation and growing it as part of an integrated gaming offer.
  • Project manage direct marketing campaigns across direct mail and digital, from briefing through to evaluation, using data and insight to optimise performance.
  • Partner with our Acquisition team on player recruitment across Face-to-Face, paid media and other channels.
  • Ensure full compliance with Gambling Commission regulations, the Gambling Act 2005, LCCP obligations and Fundraising Codes of Practice.
  • Support budget setting, monitoring and evaluation, interrogating results to inform future campaigns.

Requirements

  • Bringing significant experience of managing a charity lottery or raffle programme, alongside substantial experience of developing and delivering direct marketing campaigns you will have strong project and budget management skills, and a detailed working knowledge — or a real appetite to build one — of large society lottery compliance, including responsible gambling and marketing rules.
  • Above all, you will be genuinely analytical, comfortable working with data, confident interrogating campaign results, and skilled at spotting the patterns that drive better decisions. You will use insight to challenge assumptions — including your own — and to keep raising the bar on what your campaigns deliver. Organised and comfortable juggling multiple priorities, you will be a confident communicator at ease briefing agencies and working across teams, someone who cares about doing things properly: brand, compliance and supporter experience all matter equally.

Preferred

  • There are no explicit nice-to-have qualifications stated.

Benefits

  • 36 days annual leave per year (inclusive of bank holidays) rising by 1 day each year to a maximum of 40 days after five years
  • Up to 8% employer pension contributions
  • Support towards healthcare costs (cashplan)
  • Employee wellbeing package to include free access to Headspace
  • Life assurance (4x salary)
  • Enhanced parental leave (subject to qualifying period)
  • Benefits hub – exclusive discounts on popular brands
  • 25% discount in our charity shops