Wingstop

Local Store Marketing Executive

London, UK

£40K/yr – £45K/yrMid Level2+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own and scale local store marketing across the UK & Ireland to drive footfall, sales, and community buzz, balancing hands-on activation with cross-functional execution.

  • Plan and deliver local store marketing activity across restaurants to drive footfall and sales
  • Execute store openings, events, partnerships and student activations to build local buzz
  • Track performance and use feedback to refine local plans and ensure commercial impact

Job Description

Responsibilities

  • Plan and deliver local store marketing activity to drive footfall and sales across restaurants
  • Execute tactical campaigns including store openings, events, partnerships and student activations
  • Support national marketing campaigns with strong local execution
  • Build relationships with local businesses, universities, gyms and community groups
  • Identify and develop partnerships that drive brand awareness and customer trial
  • Support new restaurant openings by creating hype, queues and strong local buzz
  • Deliver on-the-ground activations that reflect the Wingstop brand and culture
  • Track and report on the performance of local marketing activity
  • Use insight and feedback to improve local marketing plans
  • Work closely with restaurant teams to ensure marketing activity is executed smoothly

Requirements

  • 2+ years experience in local marketing, events, or grassroots brand activation
  • High energy, hands-on approach with the ability to deliver activity quickly and effectively
  • Strong organisational skills and attention to detail
  • Ability to build relationships quickly and confidently with a range of partners and stakeholders
  • Commercial mindset with a focus on driving measurable results
  • Strong communication skills and ability to work cross functionally with marketing and operations teams

Nice to have

  • Experience working within hospitality, QSR, retail or multi-site consumer brands
  • Experience supporting new restaurant openings or launch campaigns
  • Experience building local partnerships and community relationships
  • Experience analysing campaign performance and using insights to improve marketing activity

Benefits

  • Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays & birthday! (34 total)
  • Family Support: Enhanced maternity and paternity leave for growing families
  • Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling
  • EV Salary Sacrifice Scheme: available after 3 months of service
  • Mileage: £0.45p unlimited!
  • Welcome Pack: Start your journey with us with a Wingstop welcome pack
  • Discount Platforms: Access a wide range of retail, dining, and wellness deals
  • Flexible Pay Options: Use Wagestream for on-demand access to earned wages
  • Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role
  • Career Development: Unlock training and growth opportunities to advance your career