Responsibilities

• Make every landing page and funnel convert better
• Run at least one landing page test every week, and log what changed and what happened
• Find where people drop off between the ad, the page, the form and the booking
• Build new landing pages and funnels in GoHighLevel when we need them
• Direct the creative
• Write a clear weekly brief for our videographers, based on what the numbers say
• Judge which hooks, videos and ads are working, and why
• Launch creative tests every week and cut what doesn't pay back
• Own the ad spend
• Oversee Google Ads and Meta Ads across the clinics and the Academy

Requirements

• You've got four to six years in marketing, probably agency side, and you've done the hands-on work
• You're tired of good work being signed off, watered down or ignored by someone else
• You want to be judged on results, and you're confident enough to back yourself
• You're the rare one who does both: you can read a landing page and see why people aren't booking, and you can test and iterate based on numbers
• You look at a landing page and you can see why people aren't booking
• You've improved a page or a funnel, and you can tell us the numbers before and after
• You care more about whether it converts than whether it looks clever
• When a number moves, you want to know why before you change anything
• You can turn a pile of data into one clear decision. You don't hide in the spreadsheet
• You finish things. A test gets logged. A brief gets sent. A scorecard gets filled in

Preferred

• You read marketing, copywriting and sales books in your own time, because you want to
• You follow blogs and podcasts on conversion and ads like other people follow football
• You can't scroll past an ad without working out why it works, or why it doesn't
• You can look at a landing page and point to three reasons people aren't booking
• You've improved a page or a funnel, and you can tell us the numbers before and after
• You care more about whether it converts than whether it looks clever
• When a number moves, you want to know why before you change anything
• You can turn a pile of data into one clear decision. You don't hide in the spreadsheet
• You finish things. A test gets logged. A brief gets sent. A scorecard gets filled in
• You can run marketing for two businesses without either one getting forgotten

Benefits

• Pension contribution
• 28 days holiday including bank holidays
• Company pension
• Employee mentoring programme