Liverpool Trade Activation Executive at Jubel | Liverpool, UK

Jubel

Liverpool Trade Activation Executive

Liverpool, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own on-trade growth by managing key accounts, driving first-time sampling experiences, and building bar-team capability to deliver peak draught quality and brand execution.

Key Accounts Ownership: be the face of JUBEL in top venues and push beer on taps with managers, staff, and consumers.
Sampling and Activation: design memorable first-drink experiences to spark word-of-mouth and trial.
Staff Training and Dispense Excellence: onboard and guide bar teams and interns to sustain high quality service and incentives.

Job Description

Responsibilities

Key Accounts Ownership - you will take full responsibility for looking after some of our best accounts in the region and being the face of JUBEL. We want to be the best brand our venues work with so your focus will be engaging bar managers, bar staff and consumers alike, ensuring the beer is flying through the taps and that we're all over the detail.
Sampling - our beer is delicious, so the simplest way to drive sales growth is getting more consumers to try it for the first time. A key focus for the role will be delivering creative and memorable experiences for consumers when getting a JUBEL in their hand for the very first time, so we're recruiting as many new drinkers as possible and we are the talk of the on-trade.
Staff Training - we cant be in sites the whole time, so getting the bar teams who work in the venues we are stocked in day in day out onside is critical. A lot of your focus will be engaging with bar teams, building strong personal relationships, educating them on our beer and the story behind JUBEL, giving them a chance to try JUBEL before they get it in the hands of consumers, and building some of the best incentives that the on trade has seen.
Serve Consistency - it's pointless getting beers in hands if the quality is poor, so you'll be responsible for driving high quality of draught serve across your sites. We want to ensure that every consumer experience of a pint of JUBEL is a 10/10, which includes everything from the glass it’s served in, to the way it’s described on the menu, the consistent use of branded assets and the quality of the dispense.
Network - the on trade is a small place and good news travels fast. You be expected to build and maintain an outstanding on-trade network across flagship site owners, influential GM’s, activation partners and head office teams of key groups to ensure JUBEL is front of mind in all their future plans
Interns & Ambassadors - you can't be in multiple accounts at once, and sometimes we'll want to plug in extra resource to support activations across the trade, particularly in summer. You'll be responsible for up-skilling and briefing our interns and ambassadors, to ensure they're a good representation of our brand and they deliver brilliant activations with or without you by their side

Requirements

Qualification: No formal qualifications required but A levels or a degree in any subject is preferable.
Good at nurturing existing relationships and building new ones
Effective negotiation and a strong understanding of commercials
Strong at public speaking and presenting
Strong organisation and planning skills
A sociable individual who loves a night out
Relationship building
Organised
Problem solving / calm under pressure
Presenting
Socialising

Preferred

A levels or a degree in any subject is preferable.

Benefits

Wellbeing: private healthcare, dental care and stress relief counselling service, plus monthly personal wellbeing budget
Team engagement: annual ski trip in March with everything apart from spending money covered by the company
Holiday policy: flexible holiday policy
Travel: all business related travel is covered
Annual gift: £100 gift budget for each year you are with the business (e.g. year 3 = £300 to spend however you wish)

Jubel

Our StoryWe discovered two things at La Folie Douce, a raucous après-ski bar. The first was Jubel - an anthem that closed out the après antics and meant “a feeling of extreme joy”. The second was demi-pêche - a pint of lager with a peach top. This dangerously refreshing beer secret swiftly became the beer we wanted to drink that no one brewed, so we sunk our savings into a trial brew that flew at a festival, and escaped our 9-5s to pioneer a new style of beer.

Founded in 2018

London, England, GBR

88 employees (11 in marketing)

www.jubelbeer.com