Responsibilities

• Own the strategy and roadmap for reactivating lapsed and churned users and converting new leads through lifecycle channels including email, push, in-app, and SMS
• Analyze engagement, cohort, and customer behavior data to uncover drivers of reactivation, lead conversion, and churn recovery
• Build and manage the experimentation roadmap across messaging, incentives, audiences, channel mix, and timing
• Launch and scale lifecycle campaigns from ideation through rollout using Braze and in-house tools
• Design, run, and analyze A/B tests that improve KPIs such as reactivation rate, lead-to-activation rate, and engagement
• Map consumer flows, identify friction points, and recommend scalable solutions or short-term testing opportunities - Define lifecycle KPIs, maintain reporting, and share clear insights, forecasts, variance explanations, and recommendations with stakeholders
• Partner with Creative, Product, Analytics, and FP&A to align lifecycle priorities and drive high-impact growth initiatives

Requirements

• 3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or a data-driven marketing role
• Hands-on experience with user acquisition or growth marketing, including lead generation, conversion, and paid or owned acquisition channels
• Experience owning lifecycle programs from strategy through execution, measurement, and optimization
• Strong analytical skills, with the ability to turn data into actionable insights, testing plans, and business recommendations
• Experience designing testing strategies, running A/B tests, and using results to improve campaign performance
• Strong project management and organizational skills, with the ability to manage multiple programs and campaigns with minimal oversight
• Strong Excel skills and working knowledge of basic SQL for self-serve data pulls
• Familiarity with Braze or a comparable email or lifecycle service provider, and experience using project management software such as Asana or JIRA

Preferred