Responsibilities

• Email marketing (onboarding, nurturing, retention, win-back, newsletters, and promotional)
• Cold email marketing
• Co-marketing with partners
• Affiliate marketing campaigns
• Social media
• Written and video content creation (inc. blogs and webinars)
• Reporting and insights
• Own the user journey: You'll work cross-department to own the full user journey - from search and account creation, through to converting to a paid plan, increasing usage, and limiting churn - leveraging the full channel mix to engage, educate, and nurture users.
• Increase free-to-paid conversions
• Establish and improve the nurture engine

Requirements

• You have at least 5 years experience with a lifecycle marketing role, with proven success in building onboarding and nurturing that contributes to sales pipeline, won revenue, and retention in a PLG model.
• You have deep empathy of our users and not only understand, but plan around the B2B buying cycle, creating timely, helpful, and motivating communication to our users as they go through their year and all it brings.
• You take full ownership of the strategy, execution, and continuous improvement of lifecycle marketing across the full channel mix, including email, cold email, ads, social, affiliates, and partners.
• You are highly proficient at managing different projects, processes, and stakeholders (internal and external) to maintain control, communication, and success.
• You have a curiosity to learn about, and connect challenges to messaging that engages, educates, and motivates increased product usage and brand affinity.
• You are tech-savvy and a self-starter. we’ll train you on our system and tools, but you should generally be comfortable with technology, including customer.io, a CMS (like Wordpress), Canva, Claude, Planable, Posthog, Linear, and Notion.
• You are data-driven (quantitative and qualitatively) and use an analytical mind to plan, execute, and experiment on campaigns and conversion rate optimization, employing small-bets to identify growth loops to invest further.
• You have strong verbal and written communication skills, and integrate these skills into AI workflows.
• You’re experienced in remote work and feel comfortable working independently, primarily through async communication.

Preferred

• Bonus points if you’ve worked with tools like hunter.io, understand this category, and have worked within it or in a related category (e.g. email marketing).

Benefits

• Five weeks of paid vacations per year
• Employment status
• Co-working space membership
• Fully paid setup (including a MacBook Pro, standing desk, ergonomic chair, etc.)
• A yearly gross compensation ranging between $84,000-97,000, depending on experience
• An automatic yearly raise of 5%