Responsibilities

• Own and evolve the lifecycle roadmap that drives eligible employees to sign up for their benefit, from evergreen campaigns to seasonal initiatives and new activation ideas
• Dive into data to identify sign-up trends, analyze acquisition drivers and email metrics like open, click, and conversion rates, and uncover opportunities for growth
• Build lifecycle campaigns in Braze end to end, including creating segments, building and QA'ing canvases, and managing scheduling and deployment across channels with meticulous attention to detail
• Run A/B and multivariate tests across messaging, subject lines, send timing, and segmentation, documenting results and synthesizing learnings that sharpen every campaign
• Define key lifecycle KPIs, maintain channel reporting, and deliver clear recommendations to stakeholders
• Align cross-functional teams across Account Management, Product, and B2B Marketing around lifecycle marketing priorities that move the needle
• Pioneer new ways to apply AI across campaign automation, channel optimization, and reporting workflows

Requirements

• 3+ years in lifecycle marketing, CRM, growth marketing, or similar data-driven roles
• Hands-on expertise building campaigns in Braze end to end—segments, canvases, QA, and deployment—with meticulous attention to detail
• A track record of driving activation, sign-up, or conversion metrics with measurable business impact
• Strong experience using Excel and SQL to uncover and communicate insights
• Confident designing A/B and multivariate tests, interpreting results, and applying learnings at scale
• Comfortable operating at multiple altitudes—analyzing data, shaping it into a roadmap, and executing against it
• Deep familiarity with activation, onboarding, and engagement strategies—B2B2C or benefits/membership experience a strong plus
• Skilled at juggling multiple campaigns and priorities with minimal oversight
• Clear communicator and cross-functional collaborator—especially with Product, Account Management, and B2B Marketing
• Experience with tools like Asana or Notion is a plus

Preferred

• Experience with AI-driven marketing tools