Responsibilities

• Own and optimis e lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness
• Design and build behaviour-led, segmented customer journeys across email and in-product messaging
• Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches
• Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs
• Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively
• Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort
• Partner with Sales to drive upsell through marketing-led nurture and expansion readiness signals

Requirements

• Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment
• Proven track record of improving activation, adoption, retention, or expansion metrics
• Strong understanding of segmentation, behavioural triggers, and customer journey design
• Commercial mindset with the ability to connect lifecycle activity to business impact
• Experience working cross-functionally with Product, Sales, and Customer Success
• Strong analytical capability and comfort working with performance data and experimentation
• Clear communicator, able to influence stakeholders and align teams around shared outcomes
• Organised, proactive, and comfortable operating in a fast-paced environment
• Experience mentoring junior team members