Lifecycle Marketing Coordinator, BFI Streaming

London, UK (Hybrid)

£31K/yr – £33K/yrEntry LevelFull time

Posted 5 weeks ago

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Job Summary

Own onboarding and lifecycle engagement for a media platform through CRM driven email and cross-channel messaging, turning user activation into sustained engagement.

  • Lifecycle Execution: Own onboarding, activation, and engagement campaigns across email, social, and on-platform messages to move users from sign-up to regular viewing.
  • Journey & Automation: Collaborate with Marketing and Product to refine customer journeys, automations, and lifecycle rules with data-driven tweaks.
  • Insights & Optimization: Identify opportunities to evolve engagement programs from behavioural data and trends, delivering measurable improvements in retention and engagement metrics.

Job Description

Responsibilities

  • Utilise CRM/ESP platforms to support the delivery of customer onboarding, engagement and campaign activity, helping to ensure BFI Player users are effectively introduced and engaged
  • Support the delivery of audience-facing marketing communications across channels (including email, social media, on-platform messaging, and web/app touchpoints) to drive engagement with BFI Player content
  • Coordinate with Marketing and Product teams to support the optimisation and development of customer journeys, automations and lifecycle approaches
  • Contribute to the development of data-informed engagement programmes, identifying opportunities to evolve lifecycle activity and future automation

Requirements

  • Experience delivering email or CRM marketing activity, including planning, building, or supporting campaigns and communications for different audience segments (or demonstrable transferable experience in similar digital marketing contexts)
  • Familiarity using CRM/ESP platforms (e.g. Braze or similar), including audience segmentation, campaign deployment, and performance tracking
  • Data-driven and analytical mindset, with the ability to interpret customer behaviour, identify trends, and translate insights into actionable improvements
  • Strong organisational and delivery skills, able to manage multiple campaigns, prioritise effectively, and ensure high attention to detail and accuracy

    Benefits

    • 25 days annual leave (rising to 30 with service) + bank holidays + the option to buy up to 5 extra days of annual leave
    • Additional paid time off between Christmas and New Year
    • BFI pension scheme with 5% employer contribution
    • BFI Childcare Scheme, where we contribute to childcare costs
    • Enhanced pay for Maternity & Paternity leave
    • Complimentary tickets to BFI Southbank & IMAX screenings and events
    • Free BFI Player subscription + discount on BFI merchandise, and film tickets
    • Plus more!
    British Film Institute (BFI) logo

    British Film Institute (BFI)

    4.3 Glassdoor

    We are a cultural charity, a National Lottery distributor, and the UK's lead organisation for film and the moving image. Funded by the UK Government.Our mission is:• To support creativity and actively seek out the next generation of UK storytellers• To grow and care for the BFI National Archive, the world’s largest film and television archive• To offer the widest range of UK and international moving image culture through our programmes and festivals — delivered online and in venue• To use our knowledge to educate and deepen public appreciation and understanding of film and the moving image• To work with Government and industry to ensure the continued growth of the UK’s screen industriesFounded in 1933, the BFI is a registered charity governed by Royal Charter.The BFI Board of Governors is chaired by Jay Hunt.

    Founded in 1933
    London, England, GBR
    1.1K employees (365 in marketing)
    86% recommend to a friend
    95% CEO approval

    Traffic Signals

    Monthly Visitors
    2.2M
    Monthly Google Ads Budget
    $70
    Traffic Source Mix
    Search
    60.9%
    Direct
    24.1%
    Referral
    7.1%
    Social
    3.5%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~1.1K

    Marketing Team

    Marketing Team Size
    241 (23% of company)
    Marketing Roles Posted (Last 30 Days)
    2

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