Responsibilities

• Lead the creation and delivery of engaging B2B marketing messaging, campaigns and sales support content aligned to key propositions.
• Continuously monitors the performance of campaigns and website content using Google dashboard and analytical tools by collecting, analysing and providing insights, and suggests ways of improving performance against agreed benchmarks and KPIs.
• Represent Retail Marketing in cross-functional meetings, contributing innovative ideas with internal teams, partners and agencies
• Coordinate the content management process (initiation, creation, approval, fulfilment and expiry review) for Retail marketing assets.
• Manage production schedules to ensure all marketing assets are delivered to agreed deadlines.
• Ensures content complies with the Group's brand visual identity and language style standards.
• Brief and challenge creative agencies to deliver high-quality work on time and within budget.
• Support the Retail Marketing Manager and Head of Group Marketing Services on wider marketing initiatives as and when required.
• Provides guidance and support to junior Retail Marketing colleagues.