Lead Manager - Customer Planning and Local Marketing

Responsibilities

• Lead the development and optimisation of Asda's customer plans, ensuring they support key retail events, campaigns and business priorities.
• Translate customer insights, market trends and performance data into clear commercial and marketing actions.
• Work closely with Commercial, Trade Planning, Marketing, Retail Operations and Online teams to align priorities and deliver customer-focused growth.
• Own and manage the annual, quarterly and weekly customer planning process.
• Ensure all customer-facing activity is aligned, prioritised and communicated effectively across the business.
• Lead governance forums and planning reviews to track progress, resolve issues and ensure delivery against objectives.
• Lead the development and execution of local marketing strategies that build relevance, engagement and loyalty in local communities.
• Support stores through refits, major changes and competitor openings by delivering targeted local marketing activity.
• Partner with Retail Operations to provide stores with appropriate tools, guidance and support.
• Adapt national campaigns or develop targeted local activity to meet specific customer and market needs.

Requirements

• Significant experience in customer planning, local marketing, commercial planning or strategy within a large retail or FMCG environment.
• Strong understanding of how marketing, trading and retail operations work together to drive sales and customer engagement.
• Proven ability to translate customer insight into actionable commercial plans.
• Experience leading cross-functional planning processes and governance forums.
• Excellent stakeholder management and influencing skills, including engagement with senior leaders.
• Strong analytical and problem-solving capabilities with a data-led approach to decision-making.
• Excellent communication and presentation skills.
• Demonstrated experience leading and developing teams within a fast-paced, matrix organisation.
• Highly organised, with the ability to manage multiple priorities and drive delivery through others.

Benefits

• Discretionary company bonus
• Company pension up 1.5 times colleagues' contribution (Max 15%)
• Company Car allowance of £8000
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
• We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
• Find your everything
• Hybrid working