Lead Field Marketing Manager

London, UK

Salary Not AvailableMid Level

Posted 7 weeks ago

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Job Summary

Own the regional field marketing mix by running European events, adapting content for local audiences, and tying campaigns to global programs, with CRM-driven measurement feeding sales enablement and strategic decisions.

  • Responsibilities: Organize European events and webinars aligned to global campaigns.
  • Responsibilities: Adapt content and campaigns to the European market and feed regional insights into the broader strategy.
  • Responsibilities: Track performance in CRM and use data to refine field marketing and inform commercial decisions.

Job Description

Responsibilities

  • Organize and manage European events, including webinars, aligned with global campaigns.
  • Adapt events and content to resonate with the European market.
  • Work closely with the global campaign center team to implement regional campaigns.
  • Develop insights posts, client stories, and persuasive content.
  • Provide up-to-date marketing materials to the sales team.
  • Contribute to commercial conversations and inform strategic marketing decisions.
  • Partner with the market director on marketing implementation.
  • Track and report on the success of field marketing activities.
  • Maintain records of activities in CRM systems (e.g., Salesforce).
  • Use data to refine and improve field marketing strategies.
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Thoughtworks

We are a global technology consultancy that delivers extraordinary impact by blending design, engineering and AI expertise.For 30 years, our commitment to design-led thinking, engineering excellence and innovation means we prioritize people, build teams with strong technical foundations and embed AI into every step of the process – not just as a tool but as a mindset. It’s this approach that sets us apart, sparks bold ideas and empowers us to drive real, lasting innovation.We’re not preparing for the future – we’re defining it.

Founded in 1993
Chicago, Illinois, USA
12K employees