Responsibilities

• Lead paid channel creative effectiveness: Own channel-specific creative strategies across Paid Social (Meta, TikTok), YouTube, Display, Audio, and emerging channels - using creative as the main lever to drive performance and lower customer acquisition costs.
• Scale creator & influencer strategy: Partner closely with our influencer marketing team to formalize, scale, and elevate the "Wise Influencer & Creator" framework globally.
• Drive creative quality & innovation: Serve as the strategic guardian across paid performance marketing campaigns, pushing creative boundaries from "good" to "exceptional" and introducing bold creative concepts that cut through the noise.
• Translating insight into strategy: You will evaluate creative performance, and leverage consumer insights to further elevate creative execution across all briefs & projects.
• Authoring creative briefs: You will write clear, sharp, and inspiring creative briefs - leaning on consumer insights to translate complex product features & propositions into exciting briefs for our creative teams.
• Fostering collaboration: Building tight relationships with creative, media, and regional teams to ensure our strategies are brought to life effectively and consistently across all markets.
• Team leadership: You will lead a team of 2x Creative strategists - setting clear strategic focus, elevating team briefing standards, and empowering them to deliver high-impact creative strategies across all paid marketing channels.

Requirements

• You have a proven track record using creative as a growth lever, with a deep understanding of full-funnel marketing dynamics and creative performance measurement (i.e.., CPA, CTR, conversion…etc)
• You will be fluent in both ‘media/data’ and ‘creative’ languages - able to translate complex performance metrics into actionable, inspiring direction for creatives.
• Extensive experience authoring sharp creative briefs and guiding in-house creatives and external agency partners from concept to execution.
• You have a creative eye and the confidence to give constructive feedback, and are experienced in guiding in-house creative teams to deliver high quality, distinctive performance marketing creative.
• A solid understanding of the full marketing funnel and how to develop creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment.
• You have an exceptional ability to build trust with media and marketing channel leads, collaborating with and influencing cross-functional stakeholders to deliver highly impactful creative solutions.
• You are comfortable getting “into the weeds” of regular creative feedback, asset reviews or creative performance reporting.
• You thrive in a fast-paced, autonomous environment; able to make confident strategic calls without complete information.