Responsibilities

• Bring campaigns to life: Deliver and optimise brand media campaigns across EMEA, focusing on digital, broadcast, video and OOH.
• Build partnerships: Collaborate with Global Marketing, Creative, Strategy and Analytics teams, agencies and partners to explore ideas and advance media innovation.
• Turn insights into action: Analyse campaign performance and audience data to identify opportunities and improve results.
• Shape media strategies: Guide media planning and buying, identifying effective channels and tactics.
• Create brand consistency: Maintain clear, engaging messaging across channels and markets.
• Share insights: Present campaign results and recommendations to support informed decisions.
• Maximise investment: Oversee media budgets, forecasting and spend allocation to improve campaign impact.

Requirements

• Experience and qualifications: Significant experience in media planning, brand marketing or a related field, ideally with 7+ years delivering campaigns for large-scale brands across EMEA. A Bachelor’s degree in Marketing, Business or a related field is required. Agency and client-side experience is advantageous.
• Integrated media expertise: Knowledge of digital, broadcast, streaming, audio and OOH, with experience delivering integrated campaigns.
• Analytical confidence: Ability to use data, media platforms and analytics to evaluate performance and identify opportunities.
• Collaborative approach: Strong communication and relationship-building skills across teams, markets and external partners.
• Strategic curiosity: A solutions-focused mindset, with an interest in emerging media trends and technologies.
• Organisation and adaptability: Strong attention to detail and the ability to manage competing priorities in a fast-paced environment.
• Communication skills: Professional fluency in English is required; additional European languages are advantageous.