Responsibilities

• Campaign Management: Plan and execute on-platform promotional campaigns across SoundOn EMEA's Label Services roster, with full ownership of campaign strategy, execution, optimization, and post-campaign reporting.
• Creator Campaigns: Develop and manage creator-led promotional campaigns on TikTok, identifying content opportunities and campaign approaches that support artist and label objectives.
• Catalogue Growth & Opportunities: Partner with the Label Services team to surface and reactivate existing titles within partner catalogues, identifying new commercial opportunities through TikTok-led promotion.
• Cross-Market Collaboration: Collaborate with the Label Services team and SoundOn stakeholders across regions to identify and execute cross-market promotional opportunities for priority releases and catalogue titles.
• Performance Analysis & Insights: Analyze campaign performance, creator activity, and conversion metrics to evaluate success, generate actionable insights, and inform future campaign strategies.