Responsibilities

• Go-To-Market & Retail Activation Strategy
• Develop and execute integrated Go-To-Market and trade activation strategies aligned to brand objectives, launch priorities and retailer calendars.
• Translate global brand campaigns and launch strategies into retailer-specific activation plans tailored to local market and retailer requirements.
• Lead omnichannel activation planning across in-store, online and retail media touchpoints.
• Ensure all retail activation activity aligns with brand positioning, campaign intent and commercial priorities.
• Launch Planning & Commercial Activation
• Lead the execution of launch strategies across new product launches (NPL), hero franchises and key commercial moments.
• Develop retailer launch toolkits, activation frameworks and promotional plans that support visibility, conversion and consumer engagement.
• Drive high traffic moment activations including seasonal campaigns, gifting moments and retailer-specific opportunities.
• Support the delivery of sampling, gifting, retail events and conversion-driving programmes across channels.

Requirements

• Experience within trade marketing, retail marketing, Go-To-Moteline activation or omnichannel marketing.
• Strong understanding of the UK & Ireland retail landscape and omnichannel consumer behaviours.
• Proven experience developing and executing retailer-specific activation strategies and launch programmes.
• Strong commercial awareness with the ability to balance brand equity and business performance objectives.
• Experience working cross-functionally across Sales, Brand, Online, Consumer Engagement and Retail teams.
• Strong project management and operational planning capability with the ability to manage multiple priorities simultaneously.
• Excellent stakeholder management and communication skills.
• Analytical mindset with the ability to interpret retailer performance, campaign metrics and consumer insights.
• Great financial acumen
• Experience managing agencies, suppliers and activation budgets.

Preferred

• Luxury, beauty, fashion or premium consumer brand experience preferred.

Benefits

• Hybrid Working
• 25 Days Annual Leave (exc. Bank Holidays)
• 1 day Annual Leave to celebrate your birthday
• Holiday Purchase opportunity
• Bonus Opportunity
• Ability to work Remotely/Abroad up to two weeks per calendar year
• Summer Fridays
• Generous Staff Discount
• Mental Health Wellbeing Initiatives
• Benefits platform with exclusive discounts and offers