Responsibilities

• develop and execute marketing strategies tailored to high-value customer segments, playing a key part in driving lead generation and brand awareness across priority markets.
• Design segment campaign strategies in collaboration with marketing colleagues (demand generation, PR, sub-regional NEE teams) and regional business leaders, identifying challenges and opportunities across key segments.
• Create, implement, and optimise multi-channel campaigns across digital and offline platforms, working closely with corporate and regional marketing teams to increase demand.
• Act as the primary contact for HQ and cross-regional stakeholders in the planning and communication of segment campaigns and broader industry and outcome-focused initiatives.
• Develop and implement content strategies for key segments and industry-specific marketing efforts.
• Partner with the Key Account End Customer team (Nordic) to understand business goals of named accounts, assess market needs, and create targeted marketing strategies.
• Measure, track, and optimise campaign performance against goals and spend, delivering quarterly and annual initiative plans and reporting on results.
• Manage campaign execution end-to-end, driving engagement through available communication channels and maintaining a calendar of marketing efforts aligned to business initiatives.

Requirements

• A degree in Marketing, Business, Communications, or a related field - or equivalent professional experience
• Demonstrated experience in marketing with a focus on segmentation, lifecycle marketing, or account-based marketing
• Strong analytical skills with the ability to interpret data and turn insights into action
• Experience with CRM, marketing automation, and analytics tools (e.g., Salesforce, Pardot)
• Fluent English communication skills, both written and verbal
• A collaborative working style with the ability to manage multiple projects across teams

Preferred

• Experience working in a regional or multi-country marketing role
• Working knowledge of content marketing strategy and digital demand generation best practices
• Comfort with creative problem-solving and strategic thinking in a fast-paced environment
• Travel: Some travel is required for partner, distribution, and regional meetings and events.

Benefits

• We are a world leader in network video, where cutting-edge technology meets global impact. Here, you\'ll contribute to meaningful projects that shape the future of security and beyond, developing solutions used worldwide.
• As a fast-growing company, we offer exciting career opportunities and a competitive benefits package. You\'ll grow professionally through continuous learning, supported by a collaborative team that values creativity, innovation, and work-life balance.