Responsibilities

• you'll run campaign setup, day-to-day management, and reporting across Meta and TikTok, with senior support and a clear path to growing into budget ownership and optimisation as you develop.
• Here's an approximate breakdown of how you'll spend your time as you ramp up:
• 40% on Execution. Hands-on inside Meta Ads Manager and TikTok Ads Manager, setting up, configuring, monitoring, QA-ing, and troubleshooting campaigns, ad sets, ads, and tests under senior guidance
• 30% on Analysis and Reporting. Diving into campaign and ad-level data across Meta, TikTok, Northbeam, and Data Studio to surface insights, build clear reports, and flag opportunities or issues to seniors
• 20% on Creative Support. Summarising performance data for the creative team, helping brief in iterations, and learning the craft of building effective creative briefs
• 10% on Strategy and Learning. Sitting in on planning sessions, supporting tests proposed by senior buyers, and gradually contributing your own ideas as you grow.

Requirements

• 1 to 2 Years in DTC Paid Social. Hands-on experience setting up and managing campaigns in Meta Ads Manager (Facebook and Instagram) and ideally TikTok Ads Manager
• Solid Foundations in Performance Marketing. Familiarity with direct response, conversion campaigns, and core paid social KPIs including CPA, ROAS, CAC, MER, eROAS, NC-ROAS, CTR, and CVR
• Awareness of the Modern Meta Landscape. Familiarity with Advantage+ Sales Campaigns (ASC) and the broader shift toward AI-driven, broad-targeting campaign types is a plus
• Data Comfortable. Confident in spreadsheets and analytics platforms, able to pull, structure, and interpret campaign data without hand-holding. Exposure to Northbeam, Data Studio, or similar attribution and reporting tools is a plus
• Shopify Awareness. Working knowledge of how DTC ecommerce operates on Shopify, and how paid social fits into the broader funnel
• Comfortable with AI Tools. Comfortable using AI tools such as ChatGPT or Claude to speed up reporting, analysis, and day-to-day workflows is a strong plus
• Detail-Oriented and Organised. You build clean, well-structured campaigns, name things consistently, and don't let things slip through the cracks
• Eager to Learn. Energised by a fast-moving environment, open to feedback, and proactive about asking questions and developing your craft
• Clear Communicator. Able to explain what you've done, what you're seeing in the data, and what you'd recommend, in writing and verbally
• Team Player. Happy to roll up your sleeves and support the team in whatever way is most useful, with a strong sense of accountability for your own work

Benefits

• Private Health Care through Vitality
• Generous Annual Leave. 28 days plus public and bank holidays
• Flexible Working Hours. We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office
• Help@Hand Employee Assistance Programme
• Royal London Pension Scheme. We offer a workplace pension scheme with one of the UK's leading providers of group pensions, with an employer contribution of 5%
• Enhanced Maternity, Paternity and Adoption Leave, because time with new family members is important
• Puppy Therapy. Working in partnership with Paws in Work to provide a boost of oxytocin twice a year
• Generous Learning and Development budget. We always want you to keep learning
• Free breakfast, fruit, and snacks in the office
• Working Environment. Dogs are welcome