Responsibilities

• Assist in developing and implementing digital marketing campaigns across multiple platforms including social media, email marketing, Google Ads, and SEO optimisation.
• Manage content creation and editing using Adobe Photoshop to ensure engaging and visually appealing material.
• Monitor and analyse website traffic and campaign performance using Google Analytics and Microsoft Excel to inform strategic decisions.
• Support B2B and B2C marketing initiatives by creating compelling copy for outreach emails, newsletters, and promotional materials.
• Coordinate with the team on project management tasks, ensuring timely delivery of marketing activities.
• Oversee social media accounts by scheduling posts, engaging with followers, and analysing engagement metrics.
• Manage the subscription management processes, including onboarding new clients and maintaining accurate records.
• Contribute to the optimisation of marketing strategies through analysis skills, market research, and competitor benchmarking.
• Prepare presentations using Microsoft PowerPoint for internal meetings or client pitches.
• Collaborate with IT teams to troubleshoot technical issues related to website or campaign tools.