Junior Digital Marketing Specialist

Manchester, UK (On-site)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 2 months ago

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Job Summary

Own the core CRM and lifecycle workstream, delivering end-to-end email campaigns, driving retention and monetisation initiatives, and translating cross-channel data into actionable growth guidance for the gaming audience.

  • CRM Campaign Ownership: End-to-end delivery from brief to deployment and reporting with iterative A/B testing.
  • Lifecycle & Monetisation: Plan and execute retention, re-engagement, and GTM updates across the player lifecycle.
  • Data-Driven Insights: Track metrics across CRM, paid media, and player behavior to inform cross-functional decisions.

Job Description

Own end-to-end CRM and lifecycle optimization, turning campaign data into cross-channel performance improvements.

  • Own the end-to-end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives
  • Plan and execute retention, re-engagement, and monetisation campaigns — spanning go-to-market launches, major updates, and ongoing player lifecycle activity
  • Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations
Cloud Imperium Games logo

Cloud Imperium Games

Cloud Imperium Games is a new kind of independent studio dedicated to delivering AAA experiences outside the established publisher system, founded by Chris Roberts, creator of the best selling Wing Commander and Freelancer series, Cloud Imperium is currently developing Star Citizen, a record-shattering crowd funded title that combines classic space sim gameplay with Hollywood-caliber visuals.Cloud Imperium aims to pave new ground in game development by sharing the process with the players. Where game development was once hidden, Cloud Imperium has opted to share the process with those backing Star Citizen. Supporters come to know the team and follow them every step of the way as the game created. The community is closely engaged and their feedback Is considered in all aspects of game development, avoiding standard publicity to put Roberts’ epic vision directly in players’ hands.Cloud Imperium has studios in Los Angeles, California ; Austin, Texas ; Manchester, UK and Frankfurt, Germany.

Founded in 2012
Los Angeles, California, USA
768 employees (393 in marketing)