Responsibilities

• Develop and implement brand awareness and lead generation strategies to establish, maintain, or improve the position of the journal portfolio.
• Develop effective product positioning, messaging, and market entry strategies and deliver effective campaign and program briefings.
• Collaborate with colleagues across the marketing organization to deliver marketing programs that deliver on journal, subject and society goals.
• Communicate effectively with the editorial product teams about marketing results and best practices.
• Maintain and improve internal and external customer relationships.
• Review market intelligence, market research and competitor behavior to better understand customer needs and identify areas where Wiley can deliver article growth and market share gains.

Requirements

• Bachelor's degree or equivalent experience in marketing, communications, business or a related field.
• 5+ years of marketing experience, with a proven track record of achieving results and delivering on priorities.
• Strong data analysis and insight interpretation skills, with the ability to translate insights into effective marketing strategies.
• Strong customer focus, and proven experience managing complex stakeholder relationships.
• Ability to operate effectively in a matrix organization and influence without direct authority.
• Excellent written and verbal communication skills.

Preferred

• Professional marketing or product marketing qualification.
• Experience working within academic publishing, scholarly communication, or a related scientific/technical field.
• Experience working with cross-functional or cross location teams.

Benefits

• We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
• Wiley is committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
• The workplace promotes continual learning and internal mobility, with values that support courageous teammates, needle movers, and learning champions, while striving to support the health and well-being of all employees.