International Social Media Executive

Responsibilities

• As the International Social Media Executive, you will play a key role in bringing VisitBritain’s brand, campaigns and consumer marketing activity to life across our social media channels.
• Using your creativity, platform knowledge and understanding of what inspires people to travel, you will create engaging social-first content that encourages international audiences to choose Britain for their next trip.
• With a passion for social media, content creation and storytelling, you'll be constantly looking for opportunities to tap into emerging trends, cultural moments, new formats and platform features.
• You'll understand what makes audiences stop scrolling, creating content with compelling hooks that drives engagement, encourages saves for future travel inspiration and inspires people to share content with friends and family.
• This role requires strong content creation skills, including filming, editing and producing short-form video content.
• You'll use audience insights, channel expertise and performance data to identify content opportunities, optimise performance and ensure content reflects VisitBritain's brand values across all channels.
• It's also important that you're well-versed in channel management, including content scheduling, copywriting and community management, helping VisitBritain build meaningful connections with social audiences around the world.
• As the role may involve content capture at events, attractions and industry activity, occasional travel and some evening or weekend work may be required.

Requirements

• Experience and capabilities in content creation including filming, editing and producing short-form video content.
• Strong content creation skills, including filming, editing and producing short-form video content.
• You will use audience insights, channel expertise and performance data to identify content opportunities, optimise performance and ensure content reflects VisitBritain's brand values across all channels.
• Strong channel management, including content scheduling, copywriting and community management, helping VisitBritain build meaningful connections with social audiences around the world.
• Occasional travel and some evening or weekend work may be required.

Preferred

• Experience of working with paid social and influencer marketing is preferred but not essential.

Benefits

• Flexible Working – We work to make flexibility a reality, and welcome conversations of flexible working from day one.
• Annual Leave – You will get 25 days annual leave when you join, rising to 30 days after 5 years’ service plus you will get an additional 2.5 ’Privilege Days’ each year.
• Generous Pension – We have a defined contribution pension scheme with a maximum employer contribution of 11% of the annual salary.
• Enhanced Parental and Family Leave Policies.
• Group Life Assurance for 3x of annual basic salary (rules apply).
• Commitment to Learning – We are committed to developing and supporting learning, and we have a wide internal L&D offer, with on the job learning opportunities, mentoring schemes, and formal training. We dedicate and provide a minimum of 5 days a year for employees to focus on their own learning.
• Bicycle Scheme loans.
• Eye Care Voucher.
• Staff discounts on VisitBritain Shops.