Interim Marketing Director

Milton Keynes, UK

£90K/yr – £100K/yrSenior LevelContract

Posted 3 weeks ago

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Job Summary

Own growth and governance for a challenger B2B brand with hands-on execution and leadership, balancing demand gen, brand messaging and data-driven optimization.

  • Growth & Demand Gen: lead paid search, SEO, content, website optimization, and automation to generate pipeline.
  • Brand & Content: craft a differentiated narrative and thought leadership to stand out in a crowded market.
  • Performance & Governance: define KPIs, report to SMT/Board, and use analytics to optimize campaigns, engagement, and conversions.

Job Description

Own growth and governance for a challenger B2B brand with hands-on execution and team leadership, owning demand gen, brand proposition, and data-driven optimization; balance leadership with a heavy digital focus.

  • Growth & Demand Gen: lead paid search, SEO, content, website optimization, and marketing automation to drive pipeline.
  • Brand & Content: shape differentiated narrative and thought leadership to stand out in a competitive market.
  • Performance & Governance: define KPIs, report to SMT/Board, and use analytics to optimize campaigns, engagement, and conversions.
Personal Group logo

Personal Group

Welcome to Personal Group! For over 40 years, we've been delivering award-winning employee engagement solutions that help businesses attract, retain, and support their workforce.We offer expert consultancy, innovative SaaS technology, comprehensive health and wellbeing benefits, and tailored insurance policies—all designed to enhance employee experience and drive productivity.Our Award-Winning Solutions:•Hapi – Our leading employee engagement platform, providing a seamless way to access exclusive discounts, benefits, and wellbeing resources.•PG Protect – Our insurance cash plans support employees with sick pay, hospital and convalescence cover, as well as death benefits to ease immediate financial burdens.•Innecto Reward Consulting – As the UK’s largest independent pay and reward consultancy, we’ve spent over two decades helping organisations turn reward into a business advantage, solving challenges around talent attraction, retention, and motivation.Enhance your workforce and build a successful, engaged organisation with our bespoke solutions. Let’s build a better workplace together!https://www.hapi.co.uk/https://www.personalgroupinsurance.com/https://www.innecto.com/

Founded in 1984
Milton Keynes, England, GBR
834 employees (85 in marketing)