Responsibilities

• Work closely with commercial and operational teams to understand revenue, occupancy and customer acquisition priorities.
• Support delivery of the 2027 commercial plan, including start-of-sale, launch and customer acquisition activity.
• Maintain momentum and continuity through the transition to a new Head of Marketing.
• Ensure marketing activity remains aligned with wider commercial priorities.
• Plan and deliver integrated marketing campaigns across paid, owned and earned channels; build clear campaign plans, timelines, budgets and measures of success; manage campaign assets, creative approvals and production schedules.
• Coordinate internal stakeholders and external partners to ensure campaigns launch on time; personally execute campaign activity where required rather than relying entirely on agencies.
• Execute campaigns designed to attract new participants and increase conversion; optimise paid media activity directly and alongside agency partners where appropriate.
• Monitor campaign and commercial performance regularly; analyse results and identify opportunities; use data to make rapid decisions and produce concise performance reporting.
• Keep multiple campaigns and priorities moving simultaneously with a clear calendar and deadlines; develop customer insight to improve targeting and communications.

Requirements

• Strong experience delivering multi-channel marketing campaigns.
• Demonstrable hands-on experience across digital marketing, paid media and CRM.
• Strong campaign and project management skills.
• The ability to personally execute activity rather than relying entirely on agencies.
• Strong commercial awareness and an understanding of how marketing activity translates into revenue.
• Confidence working with performance data and making decisions quickly.
• Excellent organisational skills and attention to detail.
• The ability to manage multiple priorities in a fast-moving environment.
• Strong written and verbal communication skills.
• Experience working with agencies and creative partners where external support adds value.

Preferred

• Exceptionally organised
• Naturally proactive
• Curious and data-driven
• Commercially minded
• Creative but disciplined
• Calm under pressure
• Collaborative
• Passionate about delivering great customer experiences
• Someone who takes ownership and gets things done

Benefits

• Pension scheme with salary sacrifice option
• Life assurance (death in service)
• 33 days holiday including bank holidays (pro rata)
• Childcare support via salary sacrifice
• Employee Assistance Programme (EAP)
• Free GP service
• Casual dress
• Financial planning services
• Free parking
• Health & wellbeing programme