Responsibilities

• Own Ponderosa Media’s integrated planning approach, standards and quality across brand and performance channels
• Translate client business and communications objectives into clear audience choices, channel roles and planning priorities
• Build cross-channel plans that define the combined contribution of offline and digital media
• Recommend budget allocation and phasing based on evidence, objectives and delivery requirements
• Define the assumptions, expected outcomes and dependencies underpinning each plan
• Ensure recommendations are realistic within the client’s available budget, data, resources and timescales
• Provide hands-on planning leadership across priority clients, pitches and complex briefs
• Review and challenge plans to maintain consistent quality across the agency
• To convert strategy into integrated, evidence-led and executable media plans.
• Lead audience analysis using TGI and other relevant insight sources

Requirements

• Significant agency-side media planning experience, including recent hands-on responsibility for integrated plans
• Strong experience planning across both offline and digital media channels
• Practical experience planning and buying television and other relevant offline media
• Proven ability to define audiences, channel roles, budget allocation, phasing and expected outcomes
• Hands-on experience using TGI and Ad Intel, or directly comparable audience and competitive intelligence platforms
• Experience using Mediaocean and Profitability 2, or directly comparable planning, buying and commercial systems
• Credible knowledge of paid search, paid social, programmatic, ad technology, tracking and platform attribution
• Experience defining measurement approaches across brand and performance activity
• Understanding of attribution limitations, incrementality, test design and contribution analysis
• Experience recognising when econometrics, marketing mix modelling or specialist analytical support is required

Preferred

• Hands-on experience of geographic testing, incrementality studies or brand lift research
• Experience briefing econometric, marketing mix modelling or attribution specialists
• Experience operating within a group or network model involving specialist agencies and shared resources
• Experience developing planning, insight or effectiveness services into repeatable propositions
• Experience using AI-supported research, analysis or workflow tools
• Experience coaching planners and multidisciplinary client teams
• Experience leading complex integrated pitches

Benefits

• Hybrid working (Leeds office Tuesday–Thursday)
• 25 days’ holiday + 3 celebration days
• 37.5-hour working week
• Pension, life insurance and income protection
• EAP and 24/7 virtual GP access