Responsibilities

• Build and manage creator target lists aligned to campaign objectives and brand goals.
• Identify, secure and manage influencer and creator partnerships across Instagram, TikTok and emerging platforms.
• Coordinate creator bookings, reservations and campaign logistics with restaurant teams.
• Manage creator communications and relationships before, during and after campaigns.
• Track and oversee campaign deliverables, including Stories, Reels, TikToks, feed posts and user-generated content.
• Monitor campaign performance against agreed KPIs, providing clear reporting and actionable insights.
• Support the development of long-term creator partnerships, ambassador programmes and brand collaborations.
• Manage day-to-day community engagement across social media channels, responding to comments, messages and customer interactions in line with brand tone of voice.
• Proactively engage with audiences, creators and local communities to drive visibility, advocacy and repeat engagement.
• Support the planning and delivery of community-led events, activations, launches and brand experiences.

Requirements

• Previous experience in influencer marketing, creator relations, social media, community management or a related field.
• Strong understanding of Instagram, TikTok and the wider creator landscape.
• Experience managing influencer outreach, partnerships and campaign delivery.
• Experience building, growing or managing online and offline communities.
• Excellent written communication skills with a strong understanding of brand tone of voice.
• Strong organisational and project management skills with excellent attention to detail.
• Comfortable working with campaign performance data, reporting and analytics.
• Experience using influencer discovery, CRM or analytics platforms such as Joli, UpDog or similar tools.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Commercial awareness and an understanding of how community and creator activity supports customer retention, brand growth and business performance.

Benefits

• Unlimited holiday - we trust you to get the job done
• 50% off all food & drink across the group
• Annual development budget