Responsibilities

• Develop and deliver integrated marketing plans for specific industry verticals, ensuring alignment with business priorities and commercial objectives.
• Collaborate with sales, product, insights, and partner teams to identify industry-specific challenges, build value propositions, and create solutions that drive growth within the vertical.
• Lead the planning, execution, and optimisation of multi-channel marketing campaigns, using data and insights to target key industry audiences and maximise impact.
• Act as a subject-matter expert for the assigned industry, sharing best practice and building knowledge hubs across the wider marketing ecosystem.
• Design and deliver thought leadership content, case studies, and use cases that showcase the strengths and opportunities within the industry vertical.
• Provide sales enablement support, developing content and resources that help sales teams convert leads and achieve revenue targets within the industry.
• Manage stakeholder relationships, influencing and collaborating across functions to ensure marketing activity is joined up and effective for the vertical.
• Monitor and report on marketing performance, ROI, and pipeline impact, using insights to drive continuous improvement in industry-focused campaigns.
• Oversee the activation of new product launches, offers, and incentives within the industry plan, ensuring successful go-to-market execution.
• Contribute to the development of the wider marketing strategy, supporting the Customer and Field Marketing Senior Manager and collaborating with peers across the marketing function.